Advocacy on behalf of children and families is central to my professional drive. Advertising is one of the most effective ways to influence public perceptions and behaviors. Recently, there has been a lot of discussion about the domestic violence prevention ads that ran during the NFL games this past season. Today I share with you my favorite PSA’s created by the AdCouncil that have been impactful to children and families.
The AdCouncil reached out to families and gave them information and support to help them feel confident and comfortable that they can adopt a child and be successful parents, even if the child is older. As a person who was adopted at the age of 5, I feel so much compassion for adopted children and so much respect for those adults who have chosen to welcome children into their home and love them in a way that is no different from any other parental love.
2.) Learning & Attention
This clever ad helps parents understand the challenges their children face when learning and attention aren’t easy for them. Learning difficulties can be incredibly draining for children and their parents. The AdCouncil found a brilliant way to highlight this problem while providing parents with resources to address it.
3.) Getting Children Into Nature
This ad was specifically targeted to TV markets with high ratings amongst African-Americans. According to the AdCouncil, “only 37% of African-American children ages 6 to 12 participated in outdoor recreation in 2011, compared to 67% of Caucasian children in the same age range.” I believe firmly in the benefits to health, learning, and overall well-being that spending time in nature can provide for all humans. It is a worthwhile investment to encourage as many people as possible to get out and explore.